The Bears and WLEY-FM “La Ley” on Tuesday announced a new radio partnership that will bring Bears football games to Chicago’s Hispanic radio listeners.
Beginning this season, WLEY-FM “La Ley” will broadcast all Bears games on 107.9 FM in Spanish with the on-air team of Jose Luis Marquez “El Pitufo” and Liz Liz “La Dama del Deporte.”
“We’re really excited about the opportunity to bring the Bears closer to the Hispanic fans that we have,” said team president and CEO Ted Phillips.
“We know there are a lot of Hispanic fans. To us, this is the first step in what we hope will be a longer and deeper relationship so that we can get involved more in the Hispanic communities and provide more touch points for our fans so they can get closer to the team and the station.”
The Bears are the 14th NFL team to offer broadcasts of their games in Spanish, joining the Cardinals, Panthers, Cowboys, Broncos, Texans, Jaguars, Chiefs, Dolphins, Vikings, Raiders, Eagles, Chargers and 49ers.
“It’s a great opportunity for the Chicago Bears and ‘La Ley’ to reach out to the community and our great fan base that loves the Chicago Bears,” said center Roberto Garza, whose family emigrated from Mexico to Rio Hondo, Texas, about a year before he was born.
“It’s a great opportunity for us to be able to reach out into that community and expand on what they know about football and expand on their passion and loyalty to the Chicago Bears.”
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